Marketing Insights, Strategies and News

Staying Dry to Saving Oceans:  Reimagining Everyday Products for the Planet  with Deirdre Bird, Dri Umbrellas
Podcast Stefanie LaHart Podcast Stefanie LaHart

Staying Dry to Saving Oceans: Reimagining Everyday Products for the Planet with Deirdre Bird, Dri Umbrellas

After watching a documentary on ocean plastic pollution, Deirdre Bird could not unsee the problem. What followed was a journey from curiosity to conviction, and eventually to founding Dri Umbrellas, a brand transforming ocean-bound plastic into durable, thoughtfully designed umbrellas. In this episode of The Wild Party Podcast, Deirdre shares how upcycling, fair-wage jobs, and long-term product thinking can turn everyday items into tools for climate action.

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Timeless Style Over Trends: Inside the Sustainable Living Movement with Christina Florencio, REVIVAL
Podcast Stefanie LaHart Podcast Stefanie LaHart

Timeless Style Over Trends: Inside the Sustainable Living Movement with Christina Florencio, REVIVAL

When Christina Florencio started selling secondhand from a two-foot rack, she never imagined she’d be leading a slow fashion revolution. Today, she’s the founder of REVIVAL, a Vancouver-based boutique where every piece has a story and style meets sustainability. In this episode of The Wild Party Podcast, Christina shares how she built her business, redefines how we shop, and helps people fall in love with fashion that lasts.

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